Delivering the future experience of Wheels

At Wheels we are committed to delivering best in class User Experiences for our clients, across all platforms

We are creating a new driver experience which embraces our commitment to customer service and delivering trusted critical mobility solutions.

We aim to get the updated user experience into the hands of drivers in 2024, using the same principles and system to to further enhance every area of Wheels.


Delivering unified digital first experiences to drivers, branch and fleet managers, partners and colleagues…

Digital first experiences: designed around predicting the needs of the user, facilitating self-service and seamless across all platforms

Key principles

Key principles we leverage when approaching product design for Wheels

Channel Parity

Web and mobile designs are equal, the experience a driver has should be intuitive and seamless across all channels.

Extensible to go beyond the driver

Recognizing that there is a broader ecosystem who engage with Wheels, with the likes of fleet managers, partners, colleagues, client management etc.

Self-service by design

Driver apps and web experiences are all about getting the driver to a specific task, the driver should be able to do what they need to do without needing assistance (i.e. calling).

Be bold with the brand

This will be one of the most visible representations of the New Wheels and the mission of “Together Lets Go Far”. There is one shot to leverage this opportunity.

Native UI elements

Using UI elements that are widely used across digital products and are familiar with users from their mobile OS

Be inspired by best beyond class experiences

Our ambitions should be bold to look beyond fleet management, and seek inspiration from beyond the class from celebrated user experiences across all industries.

The User Journeys

We have refreshed the Wheels Driver Experience using recognized, industry standard UX patterns, clear content design and ease of use, and best design practices for quick access and optimization


The Design System

Designed using best practice UX and UI conventions and inspired by best in class product design. The Wheels design system allows for cross company consistency, and rapid UI builds

The System

The Wheels Design system is built using Figma, an industry leading software for UI design

Link to system coming soon

The Documentation

Documentation and guidelines for the system can be found on the Wheels Design Frontify site

Link to documentation coming soon